Identity overhaul and launch of a tipper range
The context
A family group (tarpaulins, industrial bodywork, semi-trailer distribution) taking over an industrial bodywork business and launching a range of 3.5 t tippers aimed at a dealer network.
What we did
An audit of the group's communication from the outside, like a customer discovering it: website, catalogues, photos, brand, prospecting. Then a method for the bodywork business: a brand identity for the bodywork company and a product brand for the tipper range, a tipper brochure for the trade show, product sheets, a dealer price grid, and a general catalogue assembled from the sheets as they were produced.







