Since childhood, Renaud Tasset has been taking things apart, building, inventing and growing businesses. Atare is the continuation of thirty years spent in plants, on sites, with customers — and growing sales through cutting-edge marketing.
Fascinated by mechanics, farming and technology, Renaud chose the field very early on. At 18 he joined one of the largest food processing plants in his region; a few months later he was its production manager. At 23 he was running a plant. At 26 he took charge of his first company.
Over his career he has run several large-scale production sites within major industrial groups — growing them far beyond their initial potential, up to their sale to major financial groups. One constant on every one of those projects: results delivered.
He has never stopped learning in the field: mechanics, technical drawing, engineering, electronics, metallurgy, sheet metalwork — and all the new technologies that make products sell: marketing, communication, design, website and online shop creation, digital tools. He designs machines for animal feed production, complete production lines, custom equipment for biogas, pharmaceuticals, recycling and waste treatment — and, every time, the brand, the network and the marketing that make them sell.
Launching new brands, new ranges, new lines; getting them recognised, getting them sold — and building the facilities, the stock and the production that go with them.
Setting up production sites in various countries around the world: recruitment, team organisation, process implementation, ramp-up.
IT systems and digital and marketing tools designed especially for you, coded and delivered by our teams to answer your own issues — from the quote to the delivery, including the order.
Many companies grown, with sales figures rising year after year — through to sale to financial groups, handover, or the development of subsidiaries.
Setting up many points of sale, dealer and importer networks in many countries, and sales networks.
Finding, qualifying, following up and quality-checking, negotiating with many suppliers in France, Europe, Asia and the Americas.
Renaud leads technical meetings and conferences internationally — Latin America, Africa, Russia, Asia — and develops production units and machines for customers all over the world: trailers, mobile mixers, agricultural equipment, precision machinery.
After the Covid crisis, drawing on his experience as an entrepreneur in expansion, he was asked to help companies in difficulty: restructuring, optimisation, turnaround. That momentum gave birth to his strategic and operational consulting work — first in France, then internationally.
For several years, this consulting activity developed mainly in France. But over time the client base became international — Asia, Latin America, the Middle East, Europe — with growing demand for invoicing in dollars and, among more and more foreign clients, a preference for working with an entity perceived as internationally neutral rather than with a purely French company.
Faced with that growth, the decision was made to structure the activity under a dedicated international entity: Atare LLC, registered in the United States, to fully embody that global dimension and to make multi-currency work easier with clients all over the world — in Asia, in France and in Europe.
Atare LLC is a business owner and his teams, with no heavy structure and no middleman: a single contact, directly involved from the first conversation through to delivery.
“More than a design office, more than a simple consultant, more than a marketing agency: Atare is a real business owner and his teams at your side — to design, create, innovate, grow, boost your sales, lift your figures, export and improve your quality.”Renaud Tasset — Founder, Atare LLC
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