Marketing & communication

Brochures, technical catalogues, product sheets, e-mail and SMS campaigns, social media, trade shows, AI-generated videos and visuals: material that sells, designed by someone who understands what you sell.

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What we do

Building plants and delivering machines all over the world, we have often seen excellent equipment fail commercially simply because it was not presented and promoted properly. Thanks to our technical background in engineering and industry, you are not talking to people discovering your trade: you are talking to people who understand your technology and know how to turn it into honest messaging, the kind that really reaches your customers.

In detail

What the service includes

Product documentation

Marketing sheets and technical sheets, catalogues by product family, manuals, price grids — product by product, each document usable on its own.

Brochures & trade shows

The brochure you leave with a customer, the roll-up banner, the stand: designed for the trade show deadline.

E-mail & SMS campaigns

Databases targeted by trade and by area, short messages, sending, follow-ups, measurement. Tools included.

Social media & Google business profile

A presence that is kept up, reviews requested systematically, posts that show the real work.

Photos, video & AI content

Shooting in the workshop and in the field, presentation video — we produce our own in 19 languages — but also images and videos generated by artificial intelligence, when that is faster and just as effective.

Trade marketplaces

A presence on the platforms where your customers search, directories, specialist portals.

Method

How it works

01

What exists

Texts, photos, documents: we reuse the material before creating new material.

02

One block at a time

Product by product. Every item is usable as soon as it is finished.

03

Assembly

The general catalogue is simply the assembly of the sheets already produced.

04

Distribution

Trade shows, campaigns, social media, website: the material goes where your customers are.

What we believe

A technical catalogue is not written from a communication office on mere assumptions: it is written with the drawings, the thicknesses, the real usage arguments and the performance figures.

Case studies

What we have done recently

Industrial bodywork · France

Identity overhaul and launch of a tipper range

Marketing & communication auditBrand identity and product brand3.5 t tipper brochure12-month programme

The context

A family group (tarpaulins, industrial bodywork, semi-trailer distribution) taking over an industrial bodywork business and launching a range of 3.5 t tippers aimed at a dealer network.

What we did

An audit of the group's communication from the outside, like a customer discovering it: website, catalogues, photos, brand, prospecting. Then a method for the bodywork business: a brand identity for the bodywork company and a product brand for the tipper range, a tipper brochure for the trade show, product sheets, a dealer price grid, and a general catalogue assembled from the sheets as they were produced.

Car & motorcycle parts · Europe

Structuring the online sale of car and motorcycle parts

E-commerce site & catalogueTrade campaigns & dealer accountsSearch engine optimisation (SEO)Product videos & trade show displays

The context

A company specialising in the production and sale of car and motorcycle parts wanted to structure its commercial presence and become more professional on its market.

What we did

Creation of the online shop, cataloguing of the products into ranges and families, targeted advertising campaigns aimed at trade customers, opening of dealer accounts to build a distribution network, search engine optimisation, technical presentation of the products, video montages, and the choice of point-of-sale material for its trade shows.

Other services

Audit & business development

01

Audit & diagnosis

Looking at your company the way a customer, a competitor or a buyer would: positioning, sales organisation, communication, performance. Then a costed, prioritised action plan.

02

Business development & export

Building a distribution network, structuring prospecting, opening new markets, training or replacing a sales rep: Atare sells, and knows how to make others sell.

04

Brand image

Logo, visual identity, brand guidelines, product brand, stationery: a consistent, professional image aligned with what you really are on your market.

05

Websites & digital

Multilingual websites optimised for search engines, Google business profiles, digital prospecting tools: designed to turn your visitors into customers, in France and internationally.

06

Restructuring & turnaround

Operational or financial difficulties: diagnosis, turnaround plan, change management — to restore performance for the long term.

07

Our tools

In-house software, prospect databases, audit methods based on what your customers say online: what allows us to move fast and to measure.

Request an audit

Billed by time spent, handed over in person, and you keep the result whatever you decide afterwards.

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