Brand image

Logo, visual identity, brand guidelines, product brand, stationery: a consistent, professional image aligned with what you really are on your market.

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What we do

An industrial brand is not a nice logo. It is what allows a dealer to defend you, a customer to recognise you, a future prospect or an importer to choose you. It also helps you recruit good people. Atare builds identities that work on a business card, on an international exhibition stand, online, and on the side of a truck.

In detail

What the service includes

Logo redesign or creation

Several directions, pros and cons, a reasoned choice. Then a vector drawing usable anywhere.

Product brand

Creating a separate brand to sell through a network, with its own signature and strapline.

Brand guidelines

Colours, typefaces, usage rules, variants: print, vehicle livery, signage, digital.

Stationery & signature

Letterheads, business cards, e-mail signature, document templates.

Straplines & messaging

Brand signature, product strapline, sales arguments: the words that go with the image.

Vehicle & workshop livery

Stickers, cut vinyl, signs: the brand where your customers really see it.

Method

How it works

01

What exists

Logo, colours, history, reputation: that is where we start.

02

Directions

Two or three contrasting options, presented with their advantages and their limits.

03

Choice & drawing

The chosen direction is redrawn in vector form, adapted to each use, tested in real situations.

04

Guidelines

The document that sets the rules, so the brand stays consistent without us.

What we believe

Yellow and black for a bodywork builder, navy and burnt sienna for a design office: an identity is chosen for the trade, not for the fashion.

Case studies

What we have done recently

Joinery · Consumer retail network

Identity overhaul for a chain with national ambitions

Brand identityBrand guidelinesProduct communicationField image

The context

A chain of joinery stores aimed at the general public, which wanted to reach national scale and give itself an image close to that of a franchise, in order to open new outlets and find partners more easily.

What we did

A complete redesign of the logo and the brand guidelines, and the harmonisation of all communication and all product material. The image was carried through to the field — sales staff, technicians on the road — so that every point of contact conveys the same identity, consistent and recognisable everywhere.

Agricultural equipment · Import and distribution

Harmonising the image of a network of imported brands

Brand image auditMulti-brand harmonisationOverall brand guidelinesDistribution network

The context

An agricultural equipment importer, more than twenty years in business and a recognised position in its sector, which wanted to go further: recruit better, strengthen its sales team, win new customers, structure a network.

What we did

Harmonisation of the visual identity of all the imported brands, without erasing either their origin or their name: a graphic consistency that gives the distributor its own atmosphere. Each brand remains a provider of solutions, but it is now the retailer itself that the customer remembers — no longer a simple reseller, but a specialist who brings its brands to life.

Other services

Audit & business development

01

Audit & diagnosis

Looking at your company the way a customer, a competitor or a buyer would: positioning, sales organisation, communication, performance. Then a costed, prioritised action plan.

02

Business development & export

Building a distribution network, structuring prospecting, opening new markets, training or replacing a sales rep: Atare sells, and knows how to make others sell.

03

Marketing & communication

Brochures, technical catalogues, product sheets, e-mail and SMS campaigns, social media, trade shows: material that sells, designed by someone who understands what you sell.

05

Websites & digital

Multilingual websites optimised for search engines, Google business profiles, digital prospecting tools: designed to turn your visitors into customers, in France and internationally.

06

Restructuring & turnaround

Operational or financial difficulties: diagnosis, turnaround plan, change management — to restore performance for the long term.

07

Our tools

In-house software, prospect databases, audit methods based on what your customers say online: what allows us to move fast and to measure.

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Billed by time spent, handed over in person, and you keep the result whatever you decide afterwards.

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