Audit & diagnosis

Looking at your company the way a customer, a competitor or a buyer would: positioning, sales organisation, communication, performance. Then a costed, prioritised action plan.

What we do

Before proposing anything, we understand. The Atare audit looks at the company from the outside, using what is available to anyone — website, reviews, directories, social media, competitors — then from the inside: figures, teams, tools, processes. We note what exists, what is missing, what is broken. And we never propose anything we could not do ourselves.

In detail

What the service includes

Communication & visibility audit

The website page by page, Google business profiles and reviews, directories and marketplaces, social media, advertising: what a prospect sees, and what he cannot find.

Sales diagnosis

Sales organisation, distribution network, prospecting, offer, prices, margins. What is holding growth back.

Competitor analysis

Your direct competitors put through the same scrutiny, to place your real position and spot their weak points.

What your customers think

Online reviews, social media, interviews: an audit is built first on what customers say — we have the tools to collect and read it.

Operational diagnosis

Production, purchasing, organisation, management tools: a plant manager's view of the way you run.

Action plan

What exists, what is missing, in what order, for how much. Prioritised, costed, realistic — and starting with what cannot wait.

Method

How it works

01

Gathering

Access to the tools, a few interviews, and above all a lot of reading: your online presence and that of your competitors.

02

Analysis

Scoring grids page by page, criterion by criterion. What exists, what is missing, what is broken.

03

Report

A simple, factual document in plain language, handed over in person and discussed together.

04

Action plan

Work packages, order, budget. You can hand it to whoever you want — or to us.

What we believe

Our audits always start from what the company has built: every point becomes a gain to go and get, not a fault to point out.

Case studies

What we have done recently

Industrial bodywork · France

Identity overhaul and launch of a tipper range

Marketing & communication auditBrand identity and product brand3.5 t tipper brochure12-month programme

The context

A family group (tarpaulins, industrial bodywork, semi-trailer distribution) taking over an industrial bodywork business and launching a range of 3.5 t tippers aimed at a dealer network.

What we did

An audit of the group's communication from the outside, like a customer discovering it: website, catalogues, photos, brand, prospecting. Then a method for the bodywork business: a brand identity for the bodywork company and a product brand for the tipper range, a tipper brochure for the trade show, product sheets, a dealer price grid, and a general catalogue assembled from the sheets as they were produced.

Wealth management · France

Lead generation for a consulting firm

Communication auditCompetitor analysisPage-by-page website reviewPrioritised action plan

The context

An independent firm, two offices, four advisers, excellent customer reviews — and not enough incoming enquiries.

What we did

An audit of communication and lead generation: the website page by page, Google business profiles, directories, social media, advertising, competitors. Diagnosis: the firm lacks neither credibility nor satisfied clients, it lacks channels. A prioritised action plan, starting with what could not wait.

Other services

Audit & business development

Request an audit

Billed by time spent, handed over in person, and you keep the result whatever you decide afterwards.